Take control of your vaginal health.
Kydella is a newly established company that promotes good vaginal health and offers products targeted at preventing infections. My design partner, Colleen Miller, and I were approached by the founder and leader of Kydella to bring her ideas to life. We started with competitor research to see how to make Kydella stand out. Through this knowledge, I developed the brand guidelines including the logotype, color palette, and type. This branding brings a sense of calmness and unity, to ground the consumers as they utilize Kydella’s resources to help themselves and connect with their body. With the branding established, we moved into other deliverables.
The website showcases a streamlined and inviting design for users. Colleen and I prepared various layouts before deciding on finals for the desktop site and mobile site. The site further established the exploration of the branding through the photography and copywriting style. A stand out of the site would be it's unique quiz that helps the user figure out their needs from Kydella. The packaging design brings the calming yet fun designs to fruition.
BRANDING
WEBSITE
PACKAGING DESIGN
